How to set up Telegram ads
Short answer
Telegram Ads are short sponsored messages shown in large public channels. You create an account on the Telegram Ad Platform (directly or through an authorised partner), fund it, choose target channels, topics or languages, write a short text ad with a link to your channel, bot or website, and submit it for review.
How Telegram ads work
Ads appear as sponsored messages inside public channels with large audiences. They are short text, with optional media in some formats, and link to a Telegram channel, bot, mini app or website.
Who they suit
Finance, crypto, tech, education, news, gaming and communities that already live on Telegram, in India and across the Gulf, Europe and beyond.
Setup steps
Create the ad account, add funds, choose targeting by channels, topics or languages, write the ad within the character limit, add the link, set budget and schedule, then submit for moderation.
Make ads that work
Lead with a specific benefit, avoid hype that breaks the rules, send people to a channel that already has useful posts, and test several versions.
Written by the MaJe Technologies team, Rajkot. Last reviewed .