How to set up Meta Pixel and the Conversions API
Short answer
Create a dataset in Meta Events Manager, add the Pixel to your site, send the same events from your server through the Conversions API with a shared event ID for deduplication, verify the domain, set event priority, and respect cookie consent.
Why both
Browsers and ad blockers drop some Pixel events. The Conversions API sends events from your server, so Meta sees more of your real results and optimises better.
Steps
Install the Pixel, choose key events (lead, purchase, add to cart), send them via the Conversions API too, use the same event ID in both, verify your domain and check Events Manager for match quality.
Consent
In the UK and EU, wait for consent before firing marketing tags. In India, follow the DPDP Act basics: clear notice and purpose.
Written by the MaJe Technologies team, Rajkot. Last reviewed .