High-ROAS Meta Ads for Facebook & Instagram
- Client
- D2C & B2B Services
- Year
- 2024
- Service
- Meta Ads
- Scope
- Meta Ads Creative, CBO Scaling, Conversions API Setup
End-to-end paid acquisition with creative reel testing, pixel and Conversions API tracking, and lookalike scaling delivering 4.2x ROAS.
Challenge
Campaigns were spending without reliable tracking or a structured creative testing plan.
Approach
We rebuilt tracking with Pixel and Conversions API, tested reel creatives in structured rounds, and scaled winners with lookalikes.
Outcome
4.2x return on ad spend with a clear testing loop the team can keep running.
