What should a brand identity kit include?
Short answer
A good brand kit includes logo versions in vector and PNG formats, a colour palette with codes, fonts and sizes, spacing and usage rules, social media and document templates, and examples of correct and incorrect use.
Logo files
Primary, secondary and icon versions, in colour, black and white, as SVG, PDF and PNG with clear space rules.
Colours and type
HEX, RGB and CMYK values, plus the fonts for headings and body text, with web safe fallbacks.
Templates
Social posts, story frames, letterheads, visiting cards and presentation slides so your team can create on brand material quickly.
Written by the MaJe Technologies team, Rajkot. Last reviewed .